It would be an interesting study to see what part(s) of the brain react when trying to decipher the difference between two similar terms.
For example, if asked to describe the difference between the words “average” and “normal” do people dig for the cold definition to do the comparison or tap connotations instead? Or a combination of the two?
What happens if an individual’s definition of a word or phrase is not clear to him- or her-self? Is the attempt to access it bypassed in favor of a connotation, which might be more easily retrieved? Or, if there’s trouble, is the definition of something else used, such as “common” or “familiar”?
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